DIGITAL AD SAMPLES

In the ever-evolving world of digital advertising, I focus on creating campaigns that not only showcase a brand's unique strengths but also make a real impact across various platforms. By understanding the specifics of each platform and conducting thorough research, I craft engaging content—whether it's text, video, or visuals—that truly connects with audiences and stands out from the competition.

Platform Expertise:

I've worked extensively with a range of advertising platforms, tailoring campaigns to harness the unique benefits of each:

Google Ads: Managing campaigns like Pay-Per-Click (PPC), search ads, YouTube promotions, retargeting strategies, display ads, e-commerce catalog ads, app promotion ads, and local service advertisements.
Meta Ads : Executing campaigns aimed at goals such as brand awareness, driving traffic, boosting engagement, app installs, video views, lead generation, messaging, conversions, catalog sales, and retargeting.
TikTok Ads: Creating engaging short-form video ads tailored to TikTok's dynamic and trend-driven audience.
LinkedIn Ads: Targeting professionals through sponsored content, InMail campaigns, and dynamic ads to generate quality leads and build brand authority.
Reddit Ads: Reaching niche communities with promoted posts and display ads, encouraging authentic discussions and driving conversions.
X Ads (formerly Twitter Ads): Crafting concise, impactful ads that engage audiences in real-time conversations.
Programmatic Ads: Using automated, data-driven techniques to purchase ad space, ensuring efficient and targeted placements across various networks.

Advanced Targeting and Research:

Understanding the target audience is key to my strategy:

Keyword Research: Finding high-intent transactional keywords that match user search behaviors, ensuring ads appear in relevant contexts.
Audience Analysis: Delving into demographics, interests, behaviors, and psychographics to create detailed audience profiles.
Interest and Demographic Targeting: Using platform-specific data to implement precise targeting strategies that reach the most receptive audience segments.

Tools of the Trade:

To enhance ad creatives, ensure genuine engagement, and optimize campaign performance, I rely on a suite of specialized tools:

Meta Ad Library: Offers insights into active ads across Meta platforms, aiding in competitive analysis and creative inspiration.
Google Keyword Planner: Helps build robust keyword lists, providing insights into search volumes and cost estimates for targeted terms.
AnswerThePublic: Reveals the questions and topics audiences are actively searching for, informing content and ad creative strategies.
Canva: An intuitive design platform that makes creating visually appealing ad creatives straightforward, with a range of templates and customization options.
Meta Creative Hub: Allows for the mock-up, preview, and testing of ad creatives, ensuring optimal performance across Meta placements.
ClickCease: Detects and blocks click fraud on Google Ads campaigns, automatically preventing competitors and bots from wasting the PPC ad budget.
ClickGUARD: Monitors, detects, and eliminates fake, wasteful traffic from PPC campaigns on Google, Meta, and Bing Ads automatically.

Diverse Ad Formats and Strategic Implementation:

Depending on campaign goals and platform specifics, I utilize various ad formats:

Search Ads: Capturing intent-driven traffic through targeted keyword bidding and compelling ad copy.
Display Ads: Using visually striking graphics to boost brand visibility across the web.
Video Ads: Engaging audiences with dynamic storytelling that fosters emotional connections.
Retargeting Ads: Re-engaging visitors who have previously interacted with the brand, guiding them through the conversion funnel.
Catalog Ads: Showcasing a range of products dynamically, tailored to user preferences and past behaviors.

Technical Know-How:

To maximize campaign effectiveness and measurement, I ensure solid technical setups:

Pixel Implementation: Deploying tracking pixels for platforms like Google and Meta to monitor user behavior, facilitate retargeting efforts, and gather valuable data insights.
Catalog Configuration: Setting up and managing product catalogs for Google Shopping and Meta Catalog Sales Ads, enabling dynamic and personalized product advertisements.

Commitment to Excellence:

Staying updated with the latest trends and best practices in digital advertising allows me to deliver campaigns that are both innovative and grounded in proven strategies. By blending creative excellence with analytical rigor, I ensure that each advertising initiative not only meets but exceeds performance expectations, driving substantial return on investment and fostering long-term brand growth.

In short, my comprehensive and detail-oriented approach to digital advertising, supported by a suite of advanced tools and platforms, positions me to transform complex challenges into opportunities for brand elevation and market dominance.

SAMPLES:

1. Google Ads Campaign for a Tech Company:

Copy of Google Ads run by omygro and cost per conversion is lower than industry standard.p

This screenshot highlights the performance of a lead generation campaign I managed for a tech company. The campaign achieved:

Cost per conversion: $2.04, significantly lower than the industry average.
Conversion rate: 16.89%, thanks to optimized targeting and high-converting landing page copy.

The campaign successfully drove over 1.65K sign-ups with a total spend of $103K. My focus on precise ad targeting, continuous performance analysis, and conversion-focused landing pages contributed to these strong results.

2. Meta ads campaign for a renovation company

Copy of why hire marketing for small business can help in competative growth.png

This campaign generated 597 qualified leads through on-Facebook lead forms with a cost per lead of $20.31. The results were achieved by:

Writing high-converting ad copy tailored to a local audience
Testing multiple creatives and offers (e.g. "$400 per month", "Best in GTA")
Continuously optimizing underperforming ads and budgets based on real-time data

These campaigns were part of a broader local lead generation strategy and reached over 140K people, driving consistent interest and inquiries for the client's service offerings.

3. Google Ads Campaign- Shed Installation Services

This campaign was launched for a shed installation business and successfully delivered:

Click-Through Rate (CTR): 7.49% – Significantly above average, indicating strong ad relevance and compelling creative
Conversion Rate: 7.88% – Driven by persuasive landing page copy and focused targeting
Cost per Conversion: $18.57 – Well below industry average for home service leads
98 total conversions from a limited budget window

In the Auction Insights report, our ads ranked #1 in impression share, outperforming major retailers and industry competitors. The campaign's performance was powered by strategic keyword bidding, high-converting copy, and continuous A/B testing.

5. Google Ads Campaign - Driving School

This campaign was designed to generate leads for a local driving school. Key performance highlights:

149 conversions generated within the campaign duration
Conversion rate: 12.68% – Achieved through persuasive landing page content and strong call-to-actions
Cost per conversion: $7.74 – Significantly lower than industry benchmarks for education and training sectors
Click-through rate (CTR): 3.65% – Reflects highly relevant and engaging ad copy
Top position in Auction Insights, outranking competitors in impression share despite similar ad budgets.

This campaign is a strong example of effective message-market fit and tight optimization of both ad creatives and landing experiences.

6. Meta Ads Campaign- Kitchen renovation leads

This campaign focused on generating leads for a premium kitchen renovation service. Using attention-grabbing video ads and strong value propositions like "$0 Down – Flexible Payments", we achieved:

216 on-Facebook leads
$17.83 cost per lead, well below the average for the home improvement sector
Highly engaging creative that showcased actual project footage and clear CTAs (“Get Quote”)

The success of this campaign came from pairing persuasive visual storytelling with frictionless lead forms and budget-conscious targeting.

7. Google Ads Campaign- HVAC leads

This campaign was aimed at generating qualified leads for an HVAC service provider. With a focus on high-converting landing pages and search intent targeting, the results included:

351 conversions over the campaign’s run
Conversion rate: 8.15%, signalling a strong message match and user journey
Cost per conversion: $37.32, which is below the industry average for home service leads

This campaign showcases how continuous optimization of ad copy and landing experience can significantly reduce acquisition costs while scaling lead volume.

8. Meta Ads Campaign- Kitchen renovation leads (Summer Promotion)

This Facebook and Instagram campaign was designed to boost summer leads for a kitchen renovation company. The visuals featured real completed projects paired with seasonal messaging like “Get Your Dream Kitchen This Summer”, resulting in:

199 on-Facebook leads generated
$18.06 cost per lead, outperforming industry average

This campaign highlights how combining urgency with affordability messaging can drive high lead volume in a competitive vertical.

9. Google Ads Campaign- Tech Company User Sign-ups

This lead generation campaign was designed to drive user sign-ups for a tech product. Despite a modest click-through rate (CTR), the campaign’s backend funnel proved highly optimized, delivering:

137,000 conversions (sign-ups) during the campaign period
Conversion rate: 19.04%, significantly above average due to high-performing landing page copy and seamless UX
Cost per conversion: $0.70, exceptionally efficient acquisition cost

The success of this campaign was driven by strong message alignment, persuasive onboarding copy, and precision audience targeting across search and display channels.

10. Google Ads Campaign- Tech Company User Sign-ups

This campaign focused on acquiring cost-effective sign-ups for a tech company through highly optimized ad and landing page strategies. Key results:

1,740 conversions over a 3-month period
Conversion rate: 12.81%, indicating strong funnel efficiency and persuasive landing page messaging
Cost per conversion: $3.31, well below average for the SaaS and tech sectors
Click-through rate (CTR): 4.65%, driven by engaging and relevant ad copy

This campaign’s success was built on a balance of attention-grabbing ads and frictionless user journeys, resulting in scalable user acquisition at a low cost.

11. Meta Ads Campaign - Kitchen Remodel Lead Gen (Budget Test)

This lower-budget campaign tested creative variations and audience segments for a kitchen renovation service. Despite a smaller ad spend, the campaign delivered:

40 on-Facebook leads
$16.89 cost per lead, competitive for the home improvement category

This test campaign validated high-performing copy and layouts for future scaling, proving the power of specific offers and visual consistency across placements.

12. Meta Ads Campaign - Shed Installation (Spring Launch Test)

This short, seasonal campaign was launched to generate spring leads for a shed and gazebo installation service. With minimal spending, it delivered:

$11.44 cost per lead, a strong result for a test campaign
Creative placements across Facebook Feeds, Instagram Feed, and Marketplace
Strong seasonal messaging: “Spring is here! Get your backyard ready”

This test validated interest in outdoor upgrade services ahead of a full-scale campaign, while also confirming high-performing ad formats and headlines.

13. Google Ads Campaign - Handmade Portrait Sales (India Market)

This high-converting campaign targeted art lovers and gift buyers in India for a custom handmade portraits business. Performance highlights:

323 conversions from a focused and optimized campaign
₹20.23 cost per conversion, substantially lower than industry norms in the art/e-commerce niche
Conversion rate: 21.50%, showcasing the strength of persuasive landing page copy and strong product-market fit
CTR: 10.97%, a result of scroll-stopping creative and clear value-driven messaging

#1 impression share in Auction Insights, outranking larger competitors like Sketchbook, Customify, and others

The combination of emotional appeal, compelling visuals, and irresistible gifting value proposition made this campaign a strong success across all key metrics.