Professional Experience

 

 

Performance marketing lead/ Partner - Omygro.com

Jan 2023 - Aug 2024

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• Client Onboarding & Scaling: Streamlined client onboarding processes and designed ad strategies for industries such as renovation, HVAC, and SaaS, achieving up to 7x revenue growth.
   

• Paid Media Management: Managed multi-platform ad campaigns across Google Ads, Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads, achieving CPAs 50% below industry standards for renovation and driving schools and 35% for HVAC clients.
   

• SEO & Local SEO: Developed and executed SEO strategies that secured #1 rankings for multiple businesses, including The Crumble Story for “eggless cakes in Toronto,” and achieved top 3 local 3-pack positions for clients.
   

• Team Leadership: Supervised and mentored a team of marketers, delivering high-quality campaign execution and measurable results.
   

• Analytics & Reporting: Produced actionable performance reports using Google Analytics, Ads Manager, and LinkedIn Analytics to optimize ROI.

 

 

 

 

 

Co-Founder - Adreport.io | SaaS Ad Monitoring Tool

Jan 2024 - Ongoing (Side Project)

 

• Platform Development: Co-developed a SaaS platform centralizing ad monitoring and reporting across Google, Meta, TikTok, and LinkedIn Ads.
   

• Feature Enhancement: Collaborated with developers and designers to enhance functionality, including automated campaign insights for streamlined monitoring and reporting.
   

• Market Research: Conducted market research to identify customer pain points, resulting in features that reduced setup time to less than a minute.
   

• Product Roadmap: Coordinated with stakeholders to refine the product roadmap and prioritize user-centric enhancements.
  
  
  
   

 

Marketing Coordinator - Marketize

June 2022 - December 2022
 

• SEO & Local SEO: Developed SEO strategies to improve rankings from the 10th to 3rd SERP positions and optimized local landing pages and Google Business Profiles to secure top 3 local 3-pack rankings.
   

• Paid Ads Management: Managed Google Ads and Meta Ads campaigns for lead generation across industries like pest control, energy efficiency, and home solutions, achieving improved conversion rates and reduced costs.
   

• Social Media Management: Managed client social media accounts across platforms like Facebook, Instagram, and LinkedIn, ensuring consistent branding and audience engagement.
   

• Analytics & Reporting: Created performance reports using Google Analytics and Ads Manager, showcasing organic, paid, and social media campaign improvements.
   

 

 

 

 

Digital Marketing Co-op - Toyota Canada

Jan 2022 - April 2022 | Toronto
 

• Asset Development: Created and distributed marketing assets for Toyota and Lexus Canada to ensure brand alignment across stakeholders.
   

• Creative Briefing: Prepared detailed briefs for photoshoots and video shoots, aligning with marketing objectives.
   

• Internal Communication: Designed and published internal newsletters to share marketing updates and insights.
   

• Social Media Strategy: Reviewed social media posts and provided recommendations to enhance engagement and performance.
   

• Content Optimization: Analyzed and optimized Toyota Canada blog posts for improved SEO and search visibility.
   

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Co-Founder - Realinfinitywar.com

Aug 2018 - May 2021 | India
 

• Business Growth: Scaled the business to $10K monthly revenue through SEO, affiliate marketing, and paid ad campaigns on Facebook and Google.
   

• Social Media Management: Managed social media accounts (Instagram, Facebook, Pinterest) to drive consistent audience engagement.
   

• Content Creation: Created ad creatives and social posts using Adobe Photoshop to boost brand visibility.
   

• Data Analytics: Used Google Analytics and Facebook Insights to optimize retargeting, improving conversion rates and ROI.