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GARAGE DOORS COMPANY IN ONTARIO -DODDS GARAGE DOORS

Industry: Garage door company in Ontario


 

🎯 The Challenge


Dodds Garage Doors, a well-established garage door company with six locations throughout the GTA, sought to strengthen its online presence in a competitive market. The main objectives were to:​

  • Achieve higher rankings on Search Engine Results Pages (SERPs) for various garage door services.​

  • Optimize Google Business Profiles (GBP) for all locations to enhance local search visibility.​

  • Increase organic traffic and customer engagement through strategic SEO practices.​


🧩 The Strategy


1. Comprehensive Keyword Research

  • Conducted thorough keyword research for multiple garage door services, including installation, repair, and opener solutions.​

  • Identified high-traffic, location-specific keywords to target audiences in various GTA cities.​
     

2. Location-Specific Service Pages

  • Developed dedicated pages for each physical and service location, enhancing relevance for local searches.​

  • Ensured content was unique, informative, and aligned with targeted keywords for each region.​
     

3. Blog Content Optimization

  • Refined existing blog posts by incorporating appropriate titles and strategically placing keywords, maintaining a natural flow to avoid keyword stuffing.​

  • Created new, informative blog content addressing common garage door issues, maintenance tips, and industry insights to engage readers and improve organic reach.​
     

4. Google Business Profile (GBP) Enhancement

  • Optimized GBP for all locations by:​

    • Adding frequently asked questions to address common customer inquiries.​

    • Regularly posting updates, promotions, and offers to keep profiles active and engaging.​

    • Ensuring accurate and consistent business information across all profiles.​
       

5. Image Optimization

  • Optimized website and GBP images by:​

    • Using descriptive, keyword-rich file names and alt text.​

    • Compressing images to improve page load speed without compromising quality.​
       

6. On-Page SEO Enhancements

  • Refined title tags and headlines across the website to align with targeted keywords and improve click-through rates.​

  • Implemented strategic internal linking to enhance site navigation and distribute link equity effectively.​
     

7. Backlink Acquisition and Citation Building

  • Utilized local directories and data aggregator platforms to create backlinks on local directories and niche-specific sites, boosting domain authority.​

  • Built consistent citations to strengthen local SEO signals and improve GBP rankings.​
     

8. Performance Tracking and Reporting

  • Employed tools such as Nightwatch, BrightLocal, Local Falcon, Google Analytics, and Google Search Console to monitor performance and generate insightful reports.​
     

9. Reputation Management

  • Implemented an automated system to send text messages with GBP review links post-service completion, encouraging satisfied customers to leave positive feedback.​



✅ Results

 

  • Stronger Search Visibility: Dodds Garage Doors now ranks higher on Google for key garage door services in several cities across the GTA.

  • More Organic Traffic: A noticeable jump in keyword rankings led to a steady increase in organic visits to the website.

  • Top Positions on Google Maps: All six locations secured a spot in the coveted Google 3-Pack, making the business more visible and accessible to local customers.

  • Boosted Reputation: The number of positive reviews on their Google Business Profiles grew significantly, helping build trust and credibility with new customers.

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