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CASE STUDY - KALPAVRIKSHA ACADEMY

🎯 The Challenge


Kalpavriksha Academy offers digital marketing training programs, but struggled with visibility in a highly competitive space. Broad keywords like “best digital marketing course” or “SEO training near me” were saturated by established players and large ad budgets.

The goal was to identify keyword opportunities that could bring in relevant traffic and turn visitors into leads — even in a tight SEO battlefield.


🧩 The Strategy


1. Website Audit & Keyword Research
We began with a full technical audit and keyword analysis. Focus was placed on:

  • High-intent transactional keywords (e.g., best SEO course near me, top social media marketing institute)

  • Commercial queries with course-related purchase intent

  • Location-specific variations for cities where Kalpavriksha operated — to find low-competition, high-conversion opportunities


2. Location-Focused SEO Strategy
To stand out against bigger national competitors, we targeted city-specific search queries like:

  • Best digital marketing institute in [City Name]

  • SEO training in [City Name]
    Creating optimized location pages helped us rank locally and build authority in Kalpavriksha’s core service areas.


3. Internal Linking & Backlinking
We optimized internal linking between landing pages, blog content, and course detail pages to improve crawlability and page authority distribution.
We also built backlinks from relevant educational directories and forums to strengthen domain authority.


4. Blog SEO Strategy & Content Review
To support both SEO and user trust:

  • Researched keywords and content topics for blog writers

  • Reviewed and edited blogs for SEO (title tags, headings, image optimization)

  • Shared blog posts through social bookmarking to attract shares and traffic

  • The blog became a major trust-building asset with potential students.


✅ Results

 

  • Keyword Rankings & Organic Leads: The site began ranking for high-intent transactional keywords and saw a steady increase in inbound leads.

  • Local Visibility Boost: By targeting location-specific terms, Kalpavriksha outranked broader competitors in key cities — leading to improved CTR and lead quality.

  • 7x ROI from Organic Channels: With a steady stream of leads coming from organic search, the investment in SEO paid off in the form of course enrollments.

  • Increased Trust through Content: SEO-optimized blog content positioned the brand as a helpful and knowledgeable source — encouraging students to explore more and inquire about courses.

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