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PEST CONTROL COMPANY IN CANADA - TERMINIX CANADA

Industry: Pest control company in Canada

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🎯 The Challenge


Terminix Canada, a leading pest control company with numerous branches nationwide, faced challenges in achieving prominent online visibility in a competitive market. The primary goals were to:​
 

  • Achieve higher rankings on Search Engine Results Pages (SERPs) for various pest control services.​

  • Optimize Google Business Profiles (GBP) for all locations to enhance local search presence.​

  • Increase organic traffic and customer engagement through content optimization and strategic SEO practices.​


🧩 The Strategy


1. Comprehensive Keyword Research

  • Conducted in-depth keyword research for multiple pest control services, including cockroach extermination, bed bug removal, spider control, raccoon and pigeon removal, and wildlife management.​

  • Identified high-traffic, location-specific keywords to target audiences in various Canadian cities.​
     

2. Location-Specific Service Pages

  • Developed dedicated pages for each extermination service tailored to specific locations, enhancing relevance for local searches.​

  • Ensured content was unique, informative, and aligned with the targeted keywords for each region.​


3. Blog Content Optimization

  • Refined existing blog posts by incorporating appropriate titles and strategically placing keywords, maintaining a natural flow to avoid keyword stuffing.​

  • Created new, informative blog content addressing common pest issues, prevention tips, and industry insights to engage readers and improve organic reach.​


4. Google Business Profile (GBP) Enhancement

  • Optimized GBP for all locations by:​

    • Adding frequently asked questions to address common customer inquiries.​

    • Regularly posting updates, promotions, and offers to keep profiles active and engaging.​

    • Ensuring accurate and consistent business information across all profiles.​

  • For French-speaking regions, provided GBP content in French to cater to the local audience effectively.​
     

5. Image Optimization

  • Optimized website and GBP images by:​

    • Using descriptive, keyword-rich file names and alt text.​

    • Compressing images to improve page load speed without compromising quality.​


6. On-Page SEO Enhancements

  • Refined title tags and headlines across the website to align with targeted keywords and improve click-through rates.​

  • Implemented strategic internal linking to enhance site navigation and distribute link equity effectively.​


7. Backlink Acquisition and Citation Building

  • Utilized BrightLocal and data aggregator platforms to create backlinks on local directories and niche-specific sites, boosting domain authority.​

  • Built consistent citations to strengthen local SEO signals and improve GBP rankings.​


8. Performance Tracking and Reporting

  • Employed tools such as Nightwatch, BrightLocal, Local Falcon, Google Analytics, and Google Search Console to monitor performance and generate insightful reports.​


9. Reputation Management

  • Implemented Reputation.com to automate sending text messages with GBP review links post-service completion, encouraging satisfied customers to leave positive feedback.​


✅ Results

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  • Enhanced SERP Rankings: Achieved higher positions on search engines for targeted pest control services across multiple Canadian cities.​

  • Increased Organic Traffic: Significantly boosted the number of ranked keywords, leading to a notable rise in organic website visits.​

  • Dominant Local Presence: Secured positions in the Google Maps 3-Pack for 32 out of 39 GBP locations, enhancing local visibility and customer inquiries.​

  • Improved Customer Reviews: Observed a substantial increase in positive reviews across GBP profiles, strengthening online reputation and trustworthiness.​​

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