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EGGLESS CAKE SHOP IN TORONTO - THE CRUMBLE STORY

Industry: Home-based Bakery (Eggless Cakes)

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🎯 The Challenge

The Crumble Story, a home-based eggless cake shop in Toronto, faced limited online visibility despite high-quality offerings. Competing in a saturated market with established bakeries, the goal was to:
 

  • Rank #1 on Google for key searches like “eggless cake shop in Toronto”

  • Expand visibility in neighboring cities: Mississauga, Brampton, Scarborough, and Markham

  • Increase direct traffic, Google Maps leads, and monthly order volume

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🧩 The Strategy


1. Keyword Research & Targeting
Conducted comprehensive keyword research using Ahrefs and Google Keyword Planner. Focused on long-tail and location-specific keywords such as:​

  • “eggless cake shop in Toronto”

  • “eggless birthday cakes Scarborough”

  • “custom eggless cakes Markham”

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2. On-Page Optimization

  • Created dedicated location landing pages for each target city, ensuring every page aligned with user intent.

  • Optimized titles, meta descriptions, headers, and URLs with targeted keywords.

  • Enhanced product descriptions to align with SEO while highlighting unique selling points.

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3. Image Optimization

  • Renamed all product and homepage images with keyword-relevant file names (e.g., eggless-oreo-cake-toronto.jpg)

  • Compressed and optimized image sizes for faster loading and better Core Web Vitals.

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4. Local SEO & Google Business Profile Optimization

  • Fully optimized the Google Business Profile with keyword-rich descriptions, service areas, and high-quality photos.

  • Built citations in local directories and niche food-related platforms.

  • Implemented Local SEO strategy using tools like BrightLocal and Local Falcon to monitor map visibility.

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5. Review Strategy Implementation
Developed an automated post-purchase review strategy:

  • After each order, a WhatsApp or email message sent with a direct link to leave a Google review.

  • This resulted in a steady flow of authentic 5-star reviews, significantly boosting map rankings.

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6. Link Building & Domain Rating Growth

  • Secured backlinks from food blogs, local business directories, and niche Toronto sites to improve domain authority and organic trustworthiness.

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✅ Results


After 5 months of consistent SEO implementation:

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  • #1 Google Ranking for key queries like “eggless cake shop Toronto”, and strong top 3 rankings across Mississauga, Brampton, Scarborough, and Markham.

  • Google Maps 3-Pack Placement: Achieved top 3 visibility in most areas searched via mobile or local intent.

  • 30+ monthly orders generated organically — a substantial jump from the client’s earlier average of ~5/month.

  • Significant Increase in Reviews: Google Business Profile crossed 4.9 rating with dozens of 5-star reviews, boosting both trust and CTR.

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