CASE STUDY - TOYOTA CANADA INC.

🎯 The Challenge

As a globally recognized brand, Toyota Canada already had strong domain authority, but there were untapped opportunities to grow organic traffic around seasonal car care topics — especially in spring and winter months when people actively search for vehicle maintenance tips. The goal was to identify content gaps, optimize existing pages, and help the brand stay visible for high-intent, time-sensitive searches.

🧩 The Strategy

1. Seasonal Keyword Research
I conducted detailed keyword research to uncover what Canadians were searching for around each season. High-opportunity keywords like "spring car maintenance", "winter tire care", and "summer road trip checklist" were identified, prioritized, and mapped to relevant pages.

2. On-Page SEO Optimization
Once the right keywords were selected, I optimized the following elements across blog and resource pages:

Title tags and meta descriptions for improved CTRs
Headings and subheadings to align with target phrases
Alt text for images to support accessibility and search visibility

3. Internal Linking Strategy
To boost organic performance across Toyota.ca, I reviewed existing content and implemented internal links between related articles and landing pages. This not only improved user experience but also helped distribute page authority more effectively across the site.

✅ Results

Higher Organic Traffic: Seasonal pages began ranking for their target keywords, leading to noticeable spikes in traffic during relevant periods (e.g., spring, winter).
Improved SEO Health: Enhanced metadata, optimized content structure, and internal linking contributed to better crawlability and visibility across multiple content clusters.