7+ YEARS OF SEO EXPERIENCE

🧭 My SEO Approach

In the fast-paced world of digital marketing, Search Engine Optimization (SEO) is not a one-off checklist — it's a long-term growth engine that evolves with trends, algorithms, and consumer behavior.

Over the past 6+ years, I've designed and implemented SEO strategies for companies across diverse industries — from SaaS and HVAC to local bakeries and eCommerce brands. Whether improving local 3-pack visibility or scaling organic traffic for a national brand, strategy has always been my first step. Once the right SEO roadmap is built, taking focused actions becomes simple, effective, and results become measurable.
 

🔍 Strategic SEO Process

1. Comprehensive SEO Audit

Across roles, I’ve conducted deep SEO audits covering site structure, crawl issues, backlink profiles, and keyword cannibalization.
 

• At Omygro.com, I audited websites in renovation and HVAC niches, uncovering broken links, indexing issues, and keyword gaps that impacted visibility.

• Used Screaming Frog, Google Search Console, and Nightwatch to generate clear, actionable audit reports for clients.
   

2. Keyword Research & Content Planning

My keyword research process involves tools like Ahrefs, SEMrush, Google Keyword Planner, and Moz, focusing on both short-tail and long-tail keywords based on SERP intent.
 

• At Marketize, I created full keyword maps for pest control and home services clients, improving SERP positions from 10th to 3rd.

• For The Crumble Story, I identified high-potential local queries (e.g., "eggless cakes in Toronto") to rank #1 on Google.
   

3. On-Page SEO

I’ve implemented keyword placements in headings, meta tags, alt texts, and internal links — optimized for user experience and search engines.
 

• At Toyota Canada, I worked on optimizing blog posts and landing page content to improve SEO relevance.

• I also rewrote landing pages for clients at Omygro.com, improving time-on-site and local pack performance.
   

4. Technical SEO

Technical hygiene is critical. I focus on mobile optimization, speed improvements, canonicalization, and structured data (schema).
 

• Used PageSpeed Insights and Lighthouse to fix slow-loading issues for service-based landing pages.

• Managed structured data setup (e.g., LocalBusiness schema) to improve click-through rates and eligibility for rich results.
   

5. Local SEO

I specialize in optimizing Google Business Profiles and securing top 3 map pack rankings in competitive markets.

 

• ​At Marketize and Omygro.com, I used tools like BrightLocal and Local Falcon to track local visibility.

• Implemented citation cleanup, GMB photo optimization, and location-specific landing pages for businesses across Canada.
   

6. Off-Page SEO & Authority Building

I’ve led backlink outreach, developed content partnerships, and implemented link reclamation strategies.
 

• For my own startup, Realinfinitywar.com, I built high-quality backlinks through affiliate outreach and blog collaboration — contributing to $10K/month revenue.

• At Omygro.com, I created guest post content and used Ahrefs to identify backlink opportunities in home renovation sectors.
   

7. Continuous Monitoring, Testing & Updates

SEO is not a set-and-forget strategy. I monitor ranking fluctuations, crawl stats, and site health weekly — adapting strategies as needed.
 

• Used Nightwatch and Search Console Insights to detect early signs of drops or volatility.

• Stay updated with Google algorithm changes, Core Web Vitals shifts, and emerging SEO tactics through sources like Search Engine Journal and Twitter SEO circles.
   

 

🛠️ Tools I Use Regularly

To execute effective SEO strategies across various industries, I rely on a proven stack of industry-standard tools:

Audit & Crawling Tools:

• Google Search Console – for monitoring indexing, site errors, and performance.

• Screaming Frog – for comprehensive site audits, identifying broken links, duplicate content, and technical issues.

• Nightwatch – for in-depth technical tracking and daily performance audits.
   

Keyword Research Tools:

• Google Keyword Planner – for identifying search volume and keyword competitiveness.

• Ahrefs – for competitor keyword research, content gap analysis, and backlink audits.

• SEMrush – for organic search visibility, keyword discovery, and site health tracking.

• Moz – for additional SERP analysis and keyword suggestions.
   

Rank Tracking & Local SEO Tools:

• Nightwatch – for daily position tracking across multiple engines and locations.

• Local Falcon – for grid-based local keyword tracking (GMB performance).

• BrightLocal – for monitoring citations, managing local listings, and reporting on map pack visibility.
   

Technical SEO Tools:

• Google PageSpeed Insights – for analyzing page performance and load time optimization.

• Schema Markup Generator – for creating structured data for reviews, articles, FAQs, and more.
   

Analytics & Reporting Tools:

• Google Analytics (GA4) – for monitoring user behavior, traffic sources, and conversion tracking.

• Looker Studio – for building real-time, shareable SEO and campaign dashboards.

• Google Tag Manager – for adding tracking tags and managing site scripts without developer support.